Media Advantage produces high-quality, professional videos to match your brand, including everything from commercials to music videos to short and long-form production pieces. We write all original scripts while catering to your audience and specific business needs. Media Advantage produces videos in full 1080 HD footage with the available option of 4k footage. From start to finish we complete your video with accuracy and detail, utilizing our in-house audio and video production department that results in high-quality work with an expeditious turnaround.
Christmas Tree Harvest | Long Form Video
In 2021, Media Advantage teamed up with LEPFA and The Michigan Department of Technology, Management & Budget for the third consecutive year to capture the harvest of the state Christmas tree that is displayed on the capitol building lawn. The 2021 event took us to Marenisco in the Upper Peninsula, near the Porcupine Mountains. After recording the tree-cutting ceremony, we stayed with the DTMB crew as the tree made the voyage to Lansing.
This is one of our favorite events each year. Not only do we get a chance to be a part of a special team, but we also get to explore areas of the state that we may not otherwise get a chance to experience. If you get a chance, visit Kakabika Falls, the best waterfall you have never heard of.
Membership Drive Promotion | Social Video
In February of 2021, we had the pleasure of visiting one of Florida’s best golf courses, Waterlefe Golf and River Club in Bradenton, Florida. The course starts, touches at times, and ends on a particularly beautiful section of the Manatee River, replete with wide expanses of pristine marshes and pleasant coves. Capturing the natural beauty and the playability was primarily captured with 4K drone footage and DSLRs. In post-production, the video was loosely synced to music to give it an exciting feel while showcasing the many features that are Waterlefe.
Doin’ Tha Crunch | Music Video
Crunchy’s in East Lansing has been a Media Advantage client since 2009. In that time, Mike and his team allowed Media Advantage a considerable amount of creative liberties when producing their videos. In the “Crunch It” music video, we parodied a retro-style music video. For this 30 second production, we wrote and produced the music, choreographed the dance, captured and edited the footage.
2021 Information | Commercial
Silver Bells In The City is a fun-filled, family event that happens in downtown Lansing each year. Capturing the essence of the event in 30 seconds is not simple but it is enjoyable. LEPFA, who produces the event, lets us use our creativity to produce a series of fun spots that tell the story of the event and attract up to 100,000 visitors to the event each year.
The QD Opportunity | Social Video
Media Advantage can also create fun, exciting, and informative videos without any footage. In this piece, we created an employment ad in Adobe After Effects based on a campaign that we created for Quality Dairy called, “The QD Opportunity. (Ready. Set. Thrive)”. This type of exciting and animated video has an extremely high rate of interaction on social media platforms.
S’mores Bourbon | Commercial
Our pals at Ugly Dog Distillery have been experiencing a considerable amount of success with the launch of their Smores Kentucky Bourbon. The liquid has won numerous awards, including winning a double gold medal in its class at the San Francisco Spirits competition. This video highlights the outdoors, friends and campfire vibe that Ugly Dog identifies the bourbon with. This spot aired on social media and inside all Total Beverage locations.
First Time Home Buyers | Commercial
Astera Credit Union is making a large push to reach out to first-time home buyers. In this video, we worked with a wonderful couple that was representative of the age of the target demographic. Thank you to another client of ours, American Flooring for letting us shoot a few scenes in your store!
Church Road Bridge Project | Project Video
Have you ever wondered what it takes to build a bridge? Check out this cool video project produced for The Clinton County Road Commission. This project spanned 14 months and five shoots. Clinton County is primarily a rural county and the country music and high fading drone shots helped bring to life the excitement of this project and the personality of the county.
Griswold Family Christmas | Commercial
Griswold Carpet One in Jackson is perhaps our most fun client. Dan and Michelle don’t believe in boring commercials that blend in with everything else. By not taking themselves too seriously and placing a lot of trust in Media Advantage’s creative minds, their campaigns get significantly more interactions online (and when they see their friends at the grocery store). This video was inspired by the great Clark Griswold and his quest for Christmas light greatness. Look out for Uncle Eddie in next year’s version!
If Librarians Were Honest | Commercial
This 30 commercial is based on the poem, “If Librarians Were Honest” by Joseph Mills. This spot was a simple run and gun spot with some added flare. The subtle animation helps reinforce the poem’s narration. This production really displays how you can have a very simple concept but with a twist here and a turn there, it can be an attention grabber.