━ About Us
who we are
A GOOD RELATIONSHIP STARTS WITH A GOOD TEAM
Media Advantage is a full-service creative and marketing agency based in DeWitt, Michigan. We deliver high-impact solutions designed to elevate your brand, grow your business, and drive real results. From hospitality and commercial services to entertainment and beyond, our team works across a wide range of industries, bringing bold ideas to life with purpose and precision.
Our services include everything from custom graphic design, menu creation, and logo design, to digital marketing, SEO, email campaigns, and outdoor media. We build brands through full-scale website development, content strategy, and professional video production. Through MA Air, our in-house drone division, we also offer cinematic aerial photo and video services that help you stand out from above.
New to our offering is Launchpad — our digital marketing initiative that provides start-to-finish campaign management, including branding, content creation, ad strategy, and analytics reporting. Launchpad is designed for growing businesses that are ready to accelerate with smart, scalable marketing solutions.
At Media Advantage, everything we create is built with your audience in mind. We break down every project detail by detail — with intention, creativity, and care — to craft work that reflects your business and strengthens your brand. We don’t just finish projects; we build momentum.
THE MA TEAM
Jerome White
Founder / Supreme Ruler / Soccer Dad
With over 20 years in the marketing game, Jerome White has seen trends come and go—but great ideas never go out of style. A proud Spartan, Jerome brings equal parts strategy, creativity, and hustle to every project. He’s the brain behind Media Advantage, a guy who lives for a big idea and a clean logo.
When he’s not leading campaigns or brainstorming in the office, you’ll find him out on the soccer field coaching high school players, chasing birdies on the golf course (and sometimes actual birds thanks to his maniac dog), or hanging out with his wife, two awesome kids, and the family’s much calmer canine.
Now back in Old Town where it all began, Jerome is all in on building great brands and being a good neighbor—with a strong caffeinated beverage in one hand and a soccer ball in the other.
Samuel Blessing
Director of Video Production
From concept to final cut, Sam Blessing is the creative force behind the camera. With over 15 years of experience in video production, Sam has shot and edited everything from fast-paced commercials to moody music videos to jaw-dropping drone footage. If it moves, he can make it look amazing.
He’s a master of filming, editing, motion graphics, and getting the perfect shot—even if it means crawling through the mud or hanging out of a moving vehicle (safely, of course).
Outside the edit bay, Sam is fueled by campfires, caffeine, and suplexes. A devoted fan of indie wrestling (ask him about SCU), Sam’s dream project would probably involve a fog machine, a steel cage, and some epic slow-mo.
Also, his spirit animal is still a sloth. We don’t ask questions. (Samuel Blessing.jpg)
Brian Hatcher
Director of Sales
With more than 20 years of experience across multiple media outlets, Brian Hatcher knows how to connect the dots between big ideas and bottom-line results. Whether he’s working with a local startup or a national brand, Brian brings energy, expertise, and a “let’s make it happen” mindset to every client relationship.
He’s the guy who picks up the phone, answers the email, and finds a way—even when the deadline’s tight and the ask is big.
When he’s not building marketing solutions or forging new partnerships, Brian’s probably chasing birdies on the golf course or kicking back with family and friends. If you need a campaign that delivers and someone to split a tee time with—he’s your guy.
Sarah Hoyt
Graphic Designer / Digital Media Coordinator
With over 20 years of experience in graphic design and a decade in social media management, Sarah Hoyt is a visual storyteller who brings brands to life—pixel by pixel and post by post. Whether she’s crafting bold layouts, building scroll-stopping content, or managing digital campaigns, Sarah blends creativity and strategy to make every piece count.
- Off the clock, she’s a proud mom, a horror movie superfan, and someone who firmly believes that coffee is its own food group. If you need killer design with a touch of spooky flair, Sarah’s got you covered. (Sarah Hoyt.jpg)
Lukas White
Production Assistant
Don’t let his age fool you—Lukas White brings fresh ideas, sharp instincts, and serious creativity to the Media Advantage team. As a Production Assistant, he designs eye-catching social media graphics, cuts slick video content, and keeps the creative energy flowing across every project he touches.
A lifelong soccer player with a passion for hoops and MMA, Lukas knows how to bring intensity and focus—whether he’s on the field, in the edit suite, or brainstorming the next big idea. When he’s not creating, you’ll probably find him up north at Bear Lake or hanging out with his crew.
Big ideas. Good vibes. That’s Lukas.
Brian Wells
Video Producer / Photographer / Graphic Designer
Brian Wells is a creative triple threat. With a background in journalism as both a photographer and writer, he brings a storyteller’s eye and a designer’s precision to every project. At Media Advantage, Brian wears many hats—producing compelling videos, capturing stunning photos, and crafting sharp graphic design that brings brands to life.
His diverse skill set and calm-under-pressure approach make him an invaluable part of the team—whether he’s behind the camera, behind the wheel, or behind the scenes making the magic happen.
Outside of work, Brian can usually be found under the hood of a car, testing the speed limit (responsibly), or hanging out with his girlfriend and their cat—who may or may not be the real boss of the house.
Zain
WordPress website developer
When not crafting websites, Zain enjoys dining out with family and friends, exploring new cuisines, and unwinding with a good movie.
CHECK OUT THE 2021 MEDIA ADVANTAGE REEL
2021 was a crazy year for the Media Advantage team. In the midst of a global pandemic, we completed 160 video projects, yielding more than 300 finished productions. We created anything from 10 second commercials to training videos that had more than an hour of run time. We traveled thousands of miles to capture all of the footage to make it happen and built some great relationships along the way. Here is looking at you, 2021…