The Loft
Social Campaign

• The Ask: To uphold an active social presence that would promote each show for Lansing’s most notable live music venue.  Also, to expand reach to concert-goers not just in the immediate area, but around the state to entice new fans to travel to the venue from their respective cities.
• The Answer: We increased the number of social posts per day, announcing each new event across Instagram, Twitter and Facebook as the events were confirmed. We responded in real-time to questions, comments and suggestions to fans of the venue, increasing engagement. We continued promotion for each show leading up to it, brought on a house photographer and shared multiple artist and fan shots on the venue’s Facebook page. We used both email marketing and social media marketing as platforms in sharing contests for ticket giveaways.
• Outcome: The Loft saw an increase in the number of fans and likes across all three platforms, as well as more fan and artist engagement through retweets on Twitter. As a medium-sized venue, this created a sense of community in the music industry between the venue, the fans and the musicians themselves.