Old Nation Brewing Co.
Social Campaign

• The Ask: To help launch one of Michigan’s newest breweries and get beer lovers in the Lansing area excited about the opening of this wonderful beer destination.
• The Answer: A blend of interesting and engaging Facebook, Twitter, and Instagram content. We used high quality commercial photography to give users an inside look at how a brewery is born. From putting up the dry wall, installing kitchen equipment and brewing beer, the plan was to keep users informed through the whole process with the hope that this would get their taste buds craving a cold pint.
• Outcome: Fans got a sneak peek of the entire process of creating a brewery. They knew when new brewing equipment arrived and what parts of the food menu would look like. Beer lovers in the mid-Michigan area anxiously awaited the opening of what is now quickly becoming the newest potential beer Mecca of the state.