LightSpeed is an independent net neutrality service in the Lansing area, which connects homes to the Internet at 1 Gigabit speeds. This client requested a video that would explain LightSpeed’s insulation process as to enhance potential consumer expectations upon ordering the service. LightSpeed requested a unique and entertaining video that would hold the consumer’s attention, but informative enough to explain the process in a candid approach. Media Advantage developed a 1950’s style production that was humorous, fast-paced and held viewers attention.

Production Used: Nikon D750 • Canon 7D • Adobe Premiere • Adobe After Affects