LightSpeed is an independent net neutrality service in the Lansing area, which connects homes to the Internet at 1 Gigabit speeds. This client requested a fast-paced, captivating video that was as much of a recruiting pitch as it was an advertising spot. Media Advantage utilized local celebrities to appear in the two minute spot and used a song from local indie alternative band Lights & Caves as the soundtrack behind it. This video was shot in 25 different locations, while reiterating client’s slogan, “Join the revolution.” The commercial aimed to reinforce our client’s brand as a young, trendy and cutting-edge company.
Production Used: Nikon D750 • Canon 7D • Adobe Audition • Adobe Premiere • Adobe After Affects