Homegrown Throwdown

Homegrown Throwdown is an annual battle of the bands held at The Loft in Downtown Lansing. We updated the branding for 2016 to have a more exciting and music oriented design to be used in several different banding platforms such as posters, apparel, digital marketing, and more. The goal was to create a new logo based on an aesthetic of a throwback and hand made vintage rock poster.