Crafty Palate
Graphic Design & Branding

Crafty Palate is an independently owned deli, restaurant and bar located in downtown Lansing. With no prior logo or brand identity, Media Advantage created several concepts for the client to choose from. Logo design resulted in a clean and pleasing look through use of vibrant colors: bright orange and shades of blue contrasted against dark brown. Our team incorporated this design to portray a friendly and inviting restaurant, while also depicting it as an upscale craft beer bar.