Cadillac of Novi, a renowned Michigan car dealership wanted to highlight the spaciousness of the newly modeled Cadillac. The client wanted to articulate how the customer can fit four sets of golf clubs in their new Cadillac trunk. To depict this exact concept, we wrote and produced a spot that portrayed four golfers with four sets of clubs in the car at the time, shot on location at Pine Lake Golf Club.

Production Used: Canon 7D • Adobe Premiere • Adobe After Affects