Taps 25
Social Campaign

Taps 25

• The Ask: Create a social campaign with the goal of boosting customer engagement through the use of Instagram and Twitter.
• The Answer: We created a custom social media stream that appears on a TV inside of the bar, which shows tweets and photos of guests who use #Taps25.
• Outcome: Increased Twitter and Instagram mentions and followers. Along with a growing fan base, bar guests are staying longer and sharing more photos through Instagram and Twitter using our hashtag creating a more sociable and friendly bar feel.