Old Nation is a the first full service brewery and restaurant set in Williamston, Michigan and had no prior logo or brand identity. Media Advantage developed each element from the ground up, creating a personality for Old Nation that would be used across all facets of its identity. Media Advantage produced several concepts based on client’s contributing ideas and background. The choice of font, texture and color resulted in a retro-vintage aesthetic for client’s logo and branding. Along with logo design, Media Advantage created custom beer labels from hand drawn illustrations to correlate to the entirety of its branding package. Each beer label was designed containing a primary color to identify with the beer portrayed. Coupled with matching artwork, the labels tell a story allowing the beer to speak for itself.