• The Ask: Create a digital holiday campaign to drive traffic in stores and position Music Manor as Lansing’s foremost authority in musical instruments.
• The Answer: We created eye catching, holiday themed graphics for the month leading up to Christmas. Each graphic featured a different item that was targeted to users geographically and demographically. We targeted the ads to the users who were most likely to purchase increased holiday traffic and sales.
• Outcome: Music Manor saw a noticeable increase in sales from the year before. Engagement was up on social platforms and no little kids received coal in their stockings. Instead they got drumsticks and guitar picks.