Front 43
Graphic Design & Branding

Front 43 is an independently owned craft beer bar in Lansing, which had no prior logo or brand identity. Media Advantage created several concepts for the client to choose from where the final result utilized colors associated with craft beer: light yellows, soft oranges and hues of brown. This vintage font correlated with a craft beer aesthetic, where we provided the client logo variations to give the client flexibility in advertising logo placement. The logo has been used in signage, menu design, website and advertising.