Big 10 Party Stores
Social Campaign

• The Ask: Create an interactive social campaign that places an emphasis on photos and user interaction.
• The Answer: With thousands of products in their stores, the only way they’ll sell is if potential buyers can see them. We implemented high quality commercial photography to showcase the stores, products and the people. Implementing the content into Facebook, Twitter and Instagram was the next step. Facebook’s ad platform helped us inject our content into the social streams of craft beer connoisseurs throughout mid-Michigan.
• Outcome: By transferring the humorous and sarcastic voice of the staff to our social platforms, users were engaged and entertained. By keeping them up to date on the latest offers and releases in the craft beer world, they became increasingly more enthusiastic about the wonderful world of beer.