Photostream
SEO’
comments (0)
Quick Tips to Improve SEO & SEM
- Don’t Rely On the Long Trail. Rather than focusing on broad keywords, like “sports” or “vacations”, use small phrases that are widely targeted. If you sell sporting goods and apparel, use a phrase such as “Men’s and women’s sportswear”. This is a much better idea than focusing on generic terms such as “sports” and “clothes”.
- Have a Great Landing Page. Take consumers to a relevant landing page that gives them exactly what they are looking for. If I search for baseball gloves, click on a link and it takes me to a generic landing page with all types of sporting goods, I will probably leave. Give consumers the information they want, if you do this, they will be more likely to stay and purchase from you.
- Don’t Over Complicate SEO. Sure, SEO can seem quite complicated, but there a few simple steps you can take to improve your website’s visibility. Start by looking at your website from the eyes of a consumer. Ask what good information do I have, and what kinds of information am I missing that a consumer may want. Focusing on relevant and informative content is the best way to improve SEO. Doing that along with optimizing keywords, headers, tags, and links, will drive more traffic to your site and keep people coming back.
- Respect Your Prospect’s Privacy. Don’t ask people who end up at your landing page to fork over lots of personal information. Try to ask a little as possible, such as just an email address. This will allow you to follow up by sending them relevant information, without completely invading their privacy.
- Stay Up to Date With Relevant Keywords. Research what consumers are currently searching for, and incorporate those terms into your pages. The market is constantly changing, and your website must adapt when needed.
Read MoreOctober 11, 2011 2:39 pm - Posted by Bill
- Facebook IPO: Here’s Why You Shouldn’t Buy Yet May 18, 2012
- Apple Dispute Halts Sales of HTC One X, EVO 4G LTE May 18, 2012
- 5 Reasons QR Code Marketing Is Broken (and How to Fix It) May 18, 2012
- Kindergarten Teacher Earns $700,000 by Selling Lesson Plans Online May 18, 2012
- Comcast Now Lets You Use 300GB of Bandwidth a Month [VIDEO] May 17, 2012
- Alyssa Milano Takes Over NHL Twitter Account for Playoff Game May 17, 2012
- Hey Soon-to-Be Facebook Millionaires: Read This May 17, 2012
- Death by Desk Job: How to Fight It [INFOGRAPHIC] May 17, 2012
- Facebook Co-Founder: No, I Didn’t Leave U.S. to Dodge Taxes May 17, 2012
- Twitter Will Dig Into New Users’ Browser History, Offer Suggestions May 17, 2012
Best Ads
Best Ads Of 2011
Best Ads December 28, 2011
Best Ads December 21, 2011
Best Ads December 14, 2011
Best Ads December 07, 2011
Best Ads November 23, 2011