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Media Advantage Blogs’
A recent print project…
We are in the midst if creating a whole new look for one of our clients, Splash of Color Tattoos, print materials.
Today we got one of their new sets of business cards back, and they look sweet! Matte finish with spot UV on their logo only.
I’m pretty sure most of you have seen examples of puffery in advertising and maybe not realized it. Some basic examples would be a restaurant claiming they have “the best pizza in Lansing”, or “the freshest ingredients”. We see this kind of advertising used all of the time. The Federal Trade Commission is in charge of monitoring deceptive and misleading advertising, but puffery is not against the law. According to the FTC, consumers should know not to take these exaggerated statements seriously. I happen to agree and think that most of us are smart enough to understand what is fact and what is not. Now if a product or service claims to cure cancer for example, they better have some proof to back it up. If they don’t, the FTC would step in and take appropriate action.
There is a blurry line between puffery and misleading consumers with false facts, and advertisers must be careful as to what they say. Overall I think that there is nothing wrong with claiming to have “the best customer service”, because most of us don’t take these claims to heart. What are your thoughts on this kind of advertising? Have you ever been mislead by an advertisement? As an advertiser I would love to hear your opinion.
- Don’t Rely On the Long Trail. Rather than focusing on broad keywords, like “sports” or “vacations”, use small phrases that are widely targeted. If you sell sporting goods and apparel, use a phrase such as “Men’s and women’s sportswear”. This is a much better idea than focusing on generic terms such as “sports” and “clothes”.
- Have a Great Landing Page. Take consumers to a relevant landing page that gives them exactly what they are looking for. If I search for baseball gloves, click on a link and it takes me to a generic landing page with all types of sporting goods, I will probably leave. Give consumers the information they want, if you do this, they will be more likely to stay and purchase from you.
- Don’t Over Complicate SEO. Sure, SEO can seem quite complicated, but there a few simple steps you can take to improve your website’s visibility. Start by looking at your website from the eyes of a consumer. Ask what good information do I have, and what kinds of information am I missing that a consumer may want. Focusing on relevant and informative content is the best way to improve SEO. Doing that along with optimizing keywords, headers, tags, and links, will drive more traffic to your site and keep people coming back.
- Respect Your Prospect’s Privacy. Don’t ask people who end up at your landing page to fork over lots of personal information. Try to ask a little as possible, such as just an email address. This will allow you to follow up by sending them relevant information, without completely invading their privacy.
- Stay Up to Date With Relevant Keywords. Research what consumers are currently searching for, and incorporate those terms into your pages. The market is constantly changing, and your website must adapt when needed.
We had a busy day at the Media Advantage office yesterday, launching two new sites for clients.
For our friends at Town & Country Title Agency, we launched their all new, dynamic site at tnctitle.com. It was great working with these guys and look forward to working with them again in the future.
For our favorite jazz hangout, we launched 621thespot. Their new site allows them to showcase their upcoming events, as well as their mouthwatering food specials and tasty drink specials.
We welcome both to Media Advantage.
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